Everyone talks about Snapchat but not everyone knows how it works. Isn’t that a kid’s fashion? Like Social Media 10 years ago, yes.
What is Snapchat?
Snapchat is the new social phenomenon that sweeps the youngest girl. Its success has reached a point where Facebook tried to buy it for 3 billion and still failed.
Through the app, it sends more than 400 million photos a day (more than on Facebook), and you only need to see the impact it has generated worldwide (and that also occurs in Spain and Latin countries, although in smaller as in the Anglo-Saxons) since it began its journey in September 2011.
Sounds interesting? It is.
How does it work?
At its base, Snapchat works similar to an instant messaging app, allowing you to add contacts and send messages in the form of photos or videos individually or in groups. The main difference is that you select the time that the recipient can see that message (1 to 10 seconds) before it is destroyed.
That is, you send your photo, edit it if you want (you can add a small text or draw on it) and send it to whoever you want by specifying the time you can access it. The user is then notified that he has a message and can see it by pressing on the message for the specified time for which he sent it (if he stops pressing, stop seeing it).
This way it is more difficult for the user to capture an image or photo of the screenshot itself.
For what do you use it?
Snapchat is perhaps the fastest app when taking a photo with your mobile and sharing it, so its advantages are that it allows you to share quickly, ephemerally and imperfectly, since being temporary there is no such obsession for perfection which is given in other tools such as Instagram. Also, brands are using Snapchat for different purposes.
Fragments of everyday life
Believe it or not, snapchat is mainly used to portray aspects of everyday life that are not relevant enough to remain on the web permanently. And maybe we are to blame for it: «Excuse me, can you take this picture for the 7th time? I go out with weird hair. »
We are loaded with a pressure to show a perfect version of ourselves in social networks and present exactly the image we want to communicate, which ends up leaving a gap to communicate all that daily life that is forbidden in other networks of a more permanent nature. Memories with an expiration date.
Not everything you do throughout the day has a place in a museum, we all have the right to do ugly things from time to time. That plate of food that has gone especially wrong, or a terrible sketch that you have made, a grain that has left you … These are things that give us some modesty and that we would never publish in a permanent and public network, but we don’t care Share if we choose with whom and it has an ephemeral character.
Let’s not fool ourselves, an app that promises to erase your photos several seconds later and that they only share with who you want to scream out to take photos in balls in front of the mirror. It is not for the only thing that is used, not even its main use, but hey, it is what catches our attention. Especially if we know that the core user of the platform is between 13 and 23 years old.
That’s right, another app that has integrated chat, just in case Facebook Messenger, Telegram, Line and WhatsApp were not enough. Being able to send text at no additional cost has been the revolution in recent years in the world of communications. Snapchat joins this revolution so that in addition to sending images you can also communicate via chat.
Sending text at no additional cost has revolutionized the world of communications.TWEET THIS
Video call: A year ago the platform launched the possibility of connecting with other users through real-time video.
How did you not know that this existed? Press and hold the send button and voilà! Of course, both devices must have the conversation previously opened to start the video call.
Snapchat is generating a lot of uses derived from its own application. From drawing contests to modifications of the Pictionary. Apparently wonders work with Snapchat and a good dose of imagination.
Selfies: The game of animated selfies has caused a stir in recent months. The genius is to transform your face into an emoji using the camera of your mobile. If you’ve seen a rainbow coming out of someone’s mouth it was done with Snapchat.
We have already seen cases in which some idiot is arrested for uploading a profile picture committing illegality. With Snapchat that risk would decrease, in case you want to share photographs or videos of some criminal practice. In the case of a younger audience, these are heavy jokes, parties and alcohol and soft drug use. Eye, because there are also some complaints about bullying.
Why do you peta?
It is very difficult to close an enumeration with the number of factors involved in the success of Snapchat, but there are some trends that can be a clue:
Because your parents are on Facebook
And, honestly, a social network in which your mother can participate in your states, does not end up molar . Young people will always have the need to differentiate, reaffirm and reveal themselves – and this is good – and it is difficult for them to share space, practices and uses with their parents and grandparents.
Phenomenon of the visual web
The visual web is a rising phenomenon. The young public likes the visual, and the acquisition of Instagram ($ 1,000M) and Tumblr ($ 1,100M) show this trend, which is confirmed by the success of Vine and the video for Instagram. The fact of combining the visual phenomenon with an exclusively messaging tool is interesting : we have always said that a picture is worth a thousand words, but with Snapchat we have gone to ignore the words to communicate.
My grandparents have boxes and souvenir boxes with photographs, letters and pieces of times gone by. My parents have kept some of their own memories, but the truth is that we lose enough with each move. For my part, I have not paid for printing a photograph for years , and although I document what I do almost compulsively (Instagram, Facebook, Twitter, blogs, etc.) the truth is that every time I have changed my computer I have lost much of my memories .
Perhaps this tendency to document everything without conserving anything is accentuated in the new generations. This digital “Carpe diem” is increased, and not only leads to accept that the moment is passing, but that the memories we have of them (photos, texts, videos) are also something to be enjoyed at the moment and what not hold on
It has been a tough year for Internet privacy. Many of us maintained the illusion that the options that the privacy options of Facebook and other networks protected us from prying eyes. Now, since the NSA, hackers and half of the world’s governments access your data every morning before breakfast , privacy concerns have become a very serious matter.
The success of Telegram, the Tor network , or the attempts of some governments to limit or control the Internet use of their citizens are some of the most important trends included in this phenomenon.
Fashions and Internet
I must confess, I signed up late to the fashion of social networks. I didn’t have Myspace, I didn’t have a fotolog and I didn’t write in a blog until 40 February. That’s why my first impression when I see applications that arise suddenly (Instagram, Pinterest, Snapchat) is to give them little importance and discard them as a fashion of the new generations that does not concern me.
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The problem is that if you work on the Internet – or if not, seeing how our society is technified- it is important that you internalize that the new generations are, in general, more abler than you to evaluate which emerging trends are going to be successful and which not. Anyone who discarded Myspace or fotolog 10 years ago as something ephemeral, since no one in their circle participated in these activities, failed resoundingly recognizing one of the most important technological and social trends of what we have of the century.
I am not defending Snapchat in itself, it seems an interesting app, but the truth is that I almost have no contacts that use the app and I have just sent/received a couple of photos, and therefore I have not been able to take full advantage of it, but I think It is clear that youth rebellion and nonconformity are the ideal breeding ground to identify new social and consumer trends, and, therefore, we must always be willing to learn from the new digital natives, and what they have to say about their privacy, the durability of your memories and that search for perfection that we pursue on the Internet.
The 10 most relevant statistics on Snapchat
Browsing the web, we found some statistics about Snapchat. These are the 10 we consider most relevant:
Snapchat was launched in September 2011 by Evan Spiegel, Bobby Murphy and Reggie Brown.TWEET THIS
(Source: Wikipedia )
Snapchat has more than 5 billion daily video views.TWEET THIS
(Source: snapchat.com )
Snapchat has more than 100 million active users per day and growing.TWEET THIS
(Source: snapchat.com )
60% of users who use Snapchat daily generate content every day.TWEET THIS
(Source: snapchat.com )
More than 60% of mobile users between 13 and 34 have Snapchat.TWEET THIS
(Source: snapchat.com )
Snapchat’s total revenue in 2014 was between 3-5 million dollars.TWEET THIS
(Source: DailyTech )
Snapchat is close to getting $ 100 million in revenue in the next 10 months.TWEET THIS
(Source: Direct Marketing )
Snapchat will be worth around 16 billion dollars in 2016.TWEET THIS
(Source: Inverse )
An average of 8796 photos per second is shared on Snapchat.TWEET THIS
(Source: Photoworld )
5% of the world’s selfies are shared on Snapchat.TWEET THIS
(Source: Techinfographics )